Physicians of all specialties are getting in touch with what their patients want. This leads to some interesting discoveries. Some practices are focusing on ancillary services that can be implemented into a variety of specialty practices—some of these are elective, others are not. One of the common themes detected is a trend toward patients coming in with their own treatment ideas. They are talking to family and friends and have been on “The Net.” They land in your office with an interest in complementary medicine.