Implementing and mastering social media marketing is the new competitive
advantage for medical practices.
Item#:
Product
Price
Qty
AC1336
Social Media Marketing for Your Medical Practice: The Why, Where, and How
US $237.00
This presentation is designed to help you understand, and more importantly, implement an online social media strategy for your medical practice. Dr. Neil Baum, the guru of medical practice marketing and the author of the classic book, Marketing Your Clinical Practice, Ethically, Effectively, Economically, (now it its 4th Edition) will cover the basics of social medial marketing, often referred to as “Web 2.0.” The discussion will describe how to get started in social media using blogging, Facebook, YouTube, and Twitter. Dr. Baum will speak to you, the medical practice executive, in a manner that you’ll understand in the context of your medical practice. Social media is no longer a passing “fad.” There are marketing metrics that can be measured and trends that can be tracked.
Dr. Baum will also provide examples of measuring the success of this new
marketing technique to attract and interact with existing and potential
patients. If you have already embarked on this new marketing adventure, this
program will be a great way to gauge your effectiveness compared to other
practices who are already, “doing it.”
If you haven’t started yet, invest
only 90-minutes and you’ll walk away with a better understanding of the
usefulness of social media marketing for your practices – and you’ll have a road
map to take the first baby steps.
Listen to this conference to learn the
following:
What is all the noise about social media? Why do I care?
You may be using social media in your personal life - see how it also can
fit into you professional world.
Hear the discussion of the role of social media in contemporary medicine
Learn how real medical practices are succeeding with Facebook, YouTube
Twitter
Word of mouth communication really works - learn how to leverage it in the
digital age
Hear about proven techniques to get you started with Facebook, YouTube and
Twitter (and how they each bring
Using real-world examples drawn
from Neil Baum’s own case files and own successful urology practice, this audio
conference will give you the road map for starting a social media marketing
strategy for your practice.
Meet Our Expert Speaker: Neil Baum, MD
Neil H. Baum,
M.D., is Associate Clinical Professor of Urology at Tulane Medical School and
Louisiana State University Medical School, both in New Orleans, LA. He is also
on the medical staff at Touro Infirmary and Memorial Medical Center, both in New
Orleans. Dr. Baum is the author of the best-selling books, "Marketing Your
Clinical Practice, Fourth Edition," "Take Charge of Your Medical Practice:
Before Someone Else Does It for You,” and “Disaster Planning for the Clinical
Practice.”??He speaks regularly on strategies for marketing the medical
practice. Dr. Baum has served as a member of the editorial boards of The Journal
of Medical Practice Management, Postgraduate Medicine, Medical Aspects of Human
Sexuality, Options in Medicine, Clinical Geriatrics, and other periodicals. He
has co-authored six books and has presented more than 150 presentations at
medical meetings and symposia, both on clinical topics and medical practice
management topics.
Moderator: Nancy Collins, Publisher of The Journal of Medical Practice Management®
