Health care reform has taken a number of twists and turns over the past
several months. At this point, two things are certain:
First, the health care topic will remain a highly visible national concern -- and high visibility always increases regulation.
Second, reimbursement for medical services will decrease.
Cost reduction for Medicare patients (and for Medicaid patients)
has been, is, and will continue to be an overriding theme for the
executive and legislative branches of government. According to author
and national health care consultant, Marc Halley, MBA, health care
providers must focus on three business imperatives to survive. First,
they must capture and retain market share in primary care medical
practices (the “relationship” providers).
Item#:
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AC1308
Surviving Health Care Reform: Seizing Control in an Age of Uncertainty
US $237.00
Specialists and hospitals
must maintain access to these relationship providers and their
referrals. Second, providers must have access to capital, most of which
is generated by hospitals with the help of specialty physicians. Third,
providers must be prepared to continue delivering high quality care and
caring more efficiently than in the past through increased
productivity. In “Surviving Health Care Reform: Seizing Control in an
Age of Uncertainty” Mr. Halley discusses all three business
imperatives, with special attention placed on the issue of productivity
in medical practice settings. Learning Objectives:
Participants will understand the general health care trends as a basis for conversation
Participants will understand the three business imperatives for coping with health care reform
Participants
will learn to assess and improve physician and staff productivity in a
medical practice setting, including concepts of “Highest and Best Use
Staffing”.
Program
Materials: Handouts and audio file included in CD.
Meet Our Expert Speaker:
Marc Halley is President and Chief Executive Officer of Halley
Consulting and Co-Editor of Greenbranch Publishing’s book, The Medical
Practice Start-Up Guide. Marc has provided management and consulting
services to medical practices for more than 20 years and has worked
with a variety of specialties, including hospital-owned medical
practice networks across the United States. He has negotiated numerous
contracts to acquire medical practices on behalf of hospitals in highly
competitive environments, served as senior operating officer of primary
care networks, facilitated the financial turnarounds of hospital-owned
medical practice networks and worked with physicians to take primary
care networks into risk-sharing arrangements, including carrier
contract negotiations for a 100-physician primary care panel.
Marc
is a frequently requested speaker, addressing governing boards, senior
executives, physician groups, management teams and national
organizations, including the American College of Healthcare Executives,
Healthcare Financial Management Association, Medical Group Management
Association, state hospital associations, The Healthcare Roundtable and
many more. He has authored and co-authored several articles that have
been published frequently in industry publications such as Healthcare
Financial Management and the Journal of Medical Practice Management.
Moderator: Nancy Collins, Publisher of The Journal of Medical Practice Management®