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In this 90 minute audio conference, successful consultant Betsy Nicoletti will share 10 business strategies that worked for her as well as the 5 biggest mistakes she made in launching her practice.
- Know the mechanisms of how to set up your own consulting businessand make the leap from employed to self-employed.
- Be able to select and develop the areas of expertise, define services and set fees.
- Identify you client base and develop a marketing strategy.
- Setting Up the Business:
Income during the first months
Legal and accounting issues, in brief
Setting up the office
Marketing materials including logos, press kits, testimonials
Optimal use of web site
Data base
Launching the business - Consult on what you know!
How to differentiate your area of expertise
Topic specifics and specialty specific
What about one time projects and packages
Retainers and recurring projects
Smart fee setting: hourly, project, values based, “not to exceed”
- How to find clients.
Write articles
Referrals
Reporters
Calls on prospective clients
Alliances
Networking
Speaking engagements – medical societies, hospitals
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